No wonder Jed York is always smiling.
The new Santa Clara stadium is completely sold out for the 2014 season. The cheapest seats are $850. If all 68,500 seats cost that much, the take per game season would be $58,225,000. The most expensive seats cost $3,750. If all the seats were sold at that price, it would be $256,875,000 per game season. Halfway between those high/low amounts is $198,650,000. Two hundred million per game season for tickets only, and not including suite income or concession sales or TV and broadcast revenue.
That’s some serious semi-serious cheese, Jed.
The only question left is whether any of these well-healed ticket purchasers knows how to cheer. Perhaps they can be prodded with timely text messages to their iphones.
This will be the first time in three years that the 49ers will open Training Camp as “not the best team in the NFC West.” If that’s still the case at the end of the season, it will mean that Jim Harbaugh and Colin Kaepernick have failed to deliver. Which might just wipe the smile off Jed’s face and put him in the cross hairs of a “franchise” moment.
Harbaugh would be entering the lame duck year of his contract and Kaepernick would be teetering oh so close to Steve Deberg status, both of them just good enough to get you beat.
Hiring Harbaugh in 2011 made Jed look smart. It was virtually a win-win decision, though, since anybody would have been better than Mike Singletary. The decision next offseason to keep Harbaugh or to fire him will not be so consequence limited. He’ll either be right and the new coach wins a Lombardi or two, or he’ll be wrong and the team’s fortunes will sink.
The safest, most corporate choice is to extend Harbaugh. Jed has a new stadium he needs to keep filled and Harbaugh has proven he can provide a winning team, year after year after year. That keeps butts in the seats and Jed smiling all the way to the bank.